Pink City all set to become abode for global senior citizens with Ashiana Housing’s Care Homes.


Jaipur has emerged as one of the best post retirement location to
live. The increasing facilities, well connectivity, healthy
environmental conditions and affordable living cost index are making
this city as one of the fastest growing destinations for global
Indians to retire. Sensing the huge opportunity in this sector Ashiana
Housing Limited has announced the launch of Care Homes in Jaipur.

Care Homes or assisted living at Ashiana Utsav is another pioneering
concept of Ashiana Housing in Jaipur. Care Homes is a pragmatic
concept that provides housing, support services and personalized care
for elderly individuals who may need help with daily activities,
hygiene maintenance and health & medication management. It is a
combination of home living with professional & customized care. The
first Care home was started by Ashiana in Bhiwadi and this is the
second in row.

Addressing a Press Conference Cdr. Sanjeev Rawat, Vice President,
Ashiana Housing Limited told, “The concept of care homes is new but
people have appreciated our efforts and accepted the concept. We are
happy to launch our Utsav Care Homes in Jaipur with a mission to
reconnect NRI senior citizens to their roots in Rajasthan by providing
them an abode with assisted living facilities”

“Jaipur has of late become one of the most preferred destinations of
urban living in India, emerging as the second-fastest group town in
the country. Jaipur is showing immense development in terms of
infrastructure and is ready to innovate.” He further added.

Dr. Mulridhara, Manager, Utsav Care homes, said “There is a certain
age when one can look back at a life lived with dignity, a life of
responsibilities fulfilled, a life made rich by experience, knowledge
and understanding. That ‘certain age’ also brings with it some
realities: one may not have the vigour and energy one had; one may
require some assistance, medical support and secure surroundings,
Utsav Care Homes is one such destination.”

Seniors who are single or living away from close family members often
face the challenge of care deprivation. Not only to maintain, but also
to improve the quality of life of the seniors, while getting the
nursing care they need at an affordable price.

In India only 1 senior in every 10000 is engaged in some form of
senior living, compared to 12 senior in every 100 in US 4 seniors in
every 100 in Australia. India is relatively a young country
demographically in relation to US and Australia, though by 2025 it is
estimated that India will have 173 million seniors above the age of 60
compared to 76 million today. so care homes or retirement homes will
be in huge demand over the years.

Located on Kalwar Road, Jaipur Utsav Care Homes offer a triple benefit
package: Elders retain the sense of independence and familiarity of
living in their own homes. They enjoy the benefits of being part of a
community of like-minded individuals. Round-the-clock, professional
medical and support team translates into peace of mind for the entire

“Utsav Care Homes will provide a range of Facilities and Services that
will simplify and improve life and do away with the uncertainties of
managing on their own in advancing years. Accommodation, Food, Doctor,
Attendants, Ambulance, Pharmacy, Pathology Tests, Personal Grooming,
Laundry and Housekeeping will be taken care off.” Disclosed Dr

Utsav care homes also provide you the facility for short stay where
you can recover from your illness.

Contact 9819725731 for more detail about Ashiana Retirement Homes and Ashiana Care Homes



Padmanabha Vyasmoorthy

SSS global


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